Young man with short dark hair and facial hair, wearing a gray athletic shirt, smartwatch, and earrings, standing with arms crossed against a plain light background.

I'm Jacob, the founder of Ground Up. My journey in movement spans a lifetime. Over the past decade I've studied with teachers from yoga, martial arts, strength and conditioning, dance, and sport. Each discipline revealed a truth that now shapes Ground Up:

Movement is not exercise. It's freedom. It's language. It's how we engage with our world.

Professionally, I've spent 5 years in healthcare as an Allied Health Assistant in Physiotherapy, working across public hospitals and rehabilitation centres, from ICU to sub-acute rehab. I've worked bedside with people who woke up one day unable to do the things they always took for granted. Getting off the floor. Standing from a chair. Walking to the letterbox.

What I saw in those wards changed me. We don't realise what movement we have until it's gone. And by the time most people seek help, the gap between where they are and where they want to be has grown much wider than it needed to.

That's why Ground Up exists. Not to wait until something goes wrong, but to protect what you have before it's at risk. Working in your home and your real environment, I combine practical movement coaching with education, so you don't just follow instructions. You understand your own body.

Prior to healthcare, I spent 7 years as a personal trainer. Across hospitals, gyms, and communities, one truth has followed me everywhere: the quality of our movement defines the quality of our lives.

Ground Up exists to help people rediscover fundamental movement patterns for everyday activities, not as workouts, but as pathways back to strength, dignity, and freedom. Whether it's standing from the floor, regaining balance, or stepping confidently into the world again, movement is how we reclaim our lives.

Black logo with the text 'Jacob Moore' written in cursive script.